You can use the system's scode for upselling or for setting up item specific discount coupons in Mal's but you need to first know the scode for the item.
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Find the product ID for the item that will be discounted. This is found in the link. For instance, a link:
website.com/items_34/shirts.htm
and a link:
website.com/catalog.php?item=34
both refer to the product with an ID of 34.
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In Mals, select the 'Discount coupons' from the 'Discounts' tab under 'Cart setup'.
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Under "The discount is applied if the order contains a product with an SKU (scode)...", select "Begins with *", and then enter the product ID (from step 5) - along with a dash - into the SKU (scode) field.
ie.) In the above example, you would add "34-" (without the quotes).
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Add the rest of the coupon as desired.